It’s not that hard to repurpose a testimonial video or video case study. But what if you want to know how to repurpose a very short testimonial video, let’s say 30 seconds or so? Then it gets a bit more challenging. But I’ll share with you a few ways you can do it below.
1) Transcribing the Testimonial
One of the first ways to repurpose your short testimonial video is to transcribe it. It can then be used to create a text testimonial which you can place on your website, social media posts, or in some sort of email campaign. You’d be surprised how much decent content you can get from transcribing a few short testimonial videos.
2) Creating a Carousel for Social Media
Another great way to reuse a short testimonial video is by taking the best parts of the video and turning it into a social media carousel. A carousel is basically a bunch of images or videos that users can swipe through. All you have to do is take those images or video snippets from the testimonial video and transform them. You can also take snippets of text to do this as well.
3) Making a Quote Slide from a Phrase
Another way you can repurpose a short testimonial video is by pulling out one of the powerful phrases and making a quote slide for social media. Quote slides are among the most shared forms of content across both Instagram and Twitter (X). By highlighting a key phrase and turning it into a quote slide from the testimonial video, it will catch the audience’s attention and get the message across in an easy-to-digest way.
4) Audio Testimonial (Audiogram)
Lastly, you can take a short video testimonial and strip out the audio to turn it into an audio testimonial,, what some call an audiogram. You can share this on podcasts, social media, or even place it on your website. In transforming this video to audio, you give your audience a different way to consume the testimonial content.
These are four simple ways on how to repurpose very short testimonial videos. The same can be applied to longer ones as well as video case studies. Either way, repurposing any of your social proof will help you get a lot more use from it.
Just because it’s short and doesn’t seem like there’s a lot of content doesn’t mean you couldn’t turn it into something else.
And if you need help with repurposing it, or just don’t have the time, click here and it can be done for you.
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